JAKARTA (Sindo) name of newspaper in Indonesia - Fast food or fast food meals, which is also often called junk food is now starting position is replaced by healthy food without preservative. In fact, the desire to be healthy still dominate more than just enough to meet the tastes akan zest.
Of course this is a fresh wind to the business of selling food culinary brand with healthy food. Not only food imports, such as Japanese cuisine, is also traditional to eat food archipelago also got many fans. "I see the last few years, consumption in Indonesia has begun to change, from fast food to healthy food," said President Director of Restaurants Tekigawa, Joy Kameron, who serves Japanese cuisine.
In fact globally, the world's international fast food any food left has begun. In fact, the UK government was, as quoted from the AFP, yesterday, the firm issued a law that prohibits the product advertised food fast food to children under the age of 16. This is an effort to prevent the occurrence of Obesity in children has become epidemic in developed countries.
All food and drinks that contain lots of fat, salt, and sugar will not be free advertising on television. Although not intended imitate Western countries, it seems mainstreemback to nature should be done already. Moreover fact, traditional Indonesian food is the healthy food.
Look typical Sundanese food, such as cooking or lalapan typical Madiun, pecel, which contains a full and fresh vegetables contain many vitamins and fiber, which is of course low fat should be recognized, during the last few years, the Indonesian people consume fast food craze.
View only food court, restaurant, or the fast food outlets in shopping malls, shopping malls and supermarkets that dense visitor. However, Joy said that Kameron is not worried his side compete with the business food fast food. Japanese cuisine is synonymous with raw fish, vegetables, and without a preservative that is already recognized as a community healthy and fresh food.
In fact, he said, throughout 2007, start own restaurant has many fans. Certainly can be as busy with a capacity of seating 70 people, each day the average visitor to Tekigawa Restaurant, which has opened five branches in Jakarta restaurant, it could reach 200 people per resto.Kalau holiday and feast day, the number of visitors can be more than that.
"It shows that people began to idolize Jakarta healthy food rather than junk food, the first ever to be excellent. In fact, this year we plan to open a branch in Jakarta and are currently exploring the possibility to open branches in other cities in Indonesia such as Bandung and Surabaya, "he said.
This indeed can be seen that the healthy food business that started the trend of consumption shows enthusiastic community. For example Tekigawa Restaurants that opened in 2004 new, of the Japanese restaurant that introduced the local brand, not easy to keep the struggle can exist.
In fact, new in 2005, Joy Kameron food products claim to start getting attention from the community of sabusabu to kamamesi, many tune. Until finally, in 2007, established the business started. "What if one of them later when I have a desire to open the center in the Indonesian food in one location. Traditional cuisine is healthy and people now have started like healthy food, "he said.
Indeed, to convince the public appetite to eat healthy food will not easy.Dapur Resto Solo opened since 1986 as one of the restaurants offering traditional cuisine Solo also through long struggle for the hearts of community.
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